AMD killing ATI brand was a bad idea

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AMD killing ATI brand was a bad idea

Industry people agree

If you are in the hole stop digging is what Mike Magee would tell you, and AMD is trying to justify killing ATI brand, something that was not that well accepted in the graphics world. Our readers are not happy (Please express your feelings in comment section below. ED. ) and most of the industry people we met in Silicon Valley tend to agree.

Most think that AMD should simply fade away ATI brand. The good idea would be to simply announce AMD Radeon 6000 series and let people speculate why they ditched the brand. But since this is AMD, and since this is the company that completely mutilated Fusion brand, we cannot expect anything better.

Many people believe that ATI is a stronger brand than AMD, as ATI won more rounds than AMD, since it’s been a while since AMD had a better CPU than Intel and it doesn’t look that they are going to change in 2011. It is especially unwise to do it now when ATI is winning against Nvidia that was more than six months late with just about any generation of its graphics products.

We can keep going and ranting about how bad it was but the leaders of AMD have said their final word and I guess ATI is dead just like 3DFX. As far as we are concerned, this is still not over.



Source:www.fudzilla.com
 
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